Airblaster
Probably the most authentic snowboard outerwear brand is based in Portland, Oregon, and has a pterodactyl mascot named "Terry". The well-known logo is not - as is often assumed - a cyclops with a tongue, but a flying spaceship with a window and drive jet. Airblaster has been lovingly run by the brand's founders since 2002 and is considered a driving force and opinion leader in the industry. In addition to various outerwear series, Airblaster produces a wide variety of accessories, beanies, goggles ... and of course the best long functional underwear in the world: the Ninja Suit! In addition to all the seriousness that an international company demands of the operators, one credo always stands out at Airblaster: FUN! Because that's what snowboarding is all about, and Airblaster will make sure to remind us of that year after year!
The Critical Slide Society (TCSS)
The Critical Slide Society (TCSS) was founded in 2009 in a sleepy seaside village on the Central Coast of NSW Australia. Launched by a couple of surfers and artists, Jim Mitchell and Sam Coombes, the founders had the vision of an authentic, creative label as a platform that celebrates an emerging alternative movement within surf culture: one that’s less about the winner’s podium and more about the simple joy of a deeply engaged surfing life. TCSS works with artists, photographers, designers, filmmakers, surfers from across the globe, all of whom share a similar outlook inspiration. TCSS prides itself on its unique approach its detail orientated design.
MDXONE
A Canadian Company established in 2013, creating the only true snowboard specific harness in the world to teach small kids (age 2-7) snowboarding and go ride together with them.
We are quickly making our mark in showing parents that if your child can walk, they can ride!
XTRATUF
Incorporating a 75 years legacy of boot production, the American brand has become the gold standard for waterproof outdoor boots. The "Alaskan Sneaker" was born in commercial fishing, yet the collection has long been diversified, offering the perfect footwear for any outdoor enthusiast, from boat decks to the higher Alpine.
Crab Grab
The brand that single-handedly made the stomp pad socially acceptable again! Rooted in Oregon and California, Crab Grab designs high-quality winter gloves and the aforementioned stomp pads (which are called "Traction" at Crab Grab). Dawn and Preston Strout run the brand in a family-style, rider owned & rider driven. Field research feedback and input is being provided by a representative line-up of snowboard VIPs: Scott Stevens, Bode Merrill, Josh Dirksen, Mike Rav, Desiree Melancon, ... The output are highly functional products in state-of-the-art design.
Our brands
Our portfolio consists of small owner-operated brands, each a specialist in their category. In the following overview we'd like to introduce to some of them.